How does attribution work?

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by

danrajkumar

1. How does Affiliates Pro handle it if a user is referred to the site by more than one affiliate? Who is it attributed to? The first or the most recent click?
2. Is this configurable?

This is a really key question for managing affiliates, so I’m surprised not to find it in any obvious place in the documentation.

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Comments

2 responses to “How does attribution work?”

  1. danrajkumar Avatar
    danrajkumar

    Thanks for your help.

  2. kento Avatar
    kento

    It will attribute the referral to the last referring affiliate. Other assignments are possible but you can’t configure it, there are extension points in the API that allow to customize this.

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